SELECTED WORK

Systems built around
real requirements.

CRM environments, customer journeys and automation systems documented around the problem, architecture and verified deliverables.

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18Documented projects
05Core capability areas
CRM architectureWorkflow automationFunnelsAppointmentsIntegrations
PROJECT ARCHIVE

Open any project to view the available full preview or supporting document.

GoHighLevel opportunity pipeline configured for a CRM system
CRM Architecture · GoHighLevel · Slack

Connected CRM infrastructure

A central GoHighLevel environment connecting website enquiries, opportunities, appointments, team alerts and delivery handovers.

GoHighLevel strategy-call form submission and lead nurture workflow
Appointment Automation · Qualification · Calendars

Application-to-appointment system

A qualification-led journey controlling booking access and connecting reminders, call outcomes and follow-up.

GoHighLevel customer onboarding automation workflow
Funnels & Onboarding · GoHighLevel · Funnels

Sales funnel & client onboarding

A connected customer journey covering lead capture, CRM organisation, sales progression and onboarding.

Preview of the completed Kartra sales funnel
Sales Funnel · Kartra · Landing Page

Kartra sales funnel

A completed Kartra funnel designed around a focused offer and clear conversion path.

Preview of the completed Keto Jumpstart sales funnel
Sales Funnel · Health & Wellness · Long-form Page

Keto Jumpstart funnel

A long-form nutrition offer funnel combining education, offer positioning and repeated calls to action.

Preview of the completed 2G landing page
Landing Page · Lead Capture · Responsive Build

2G landing page

A completed landing-page build with a structured message hierarchy and focused visitor journey.

Preview of the completed consulting firm landing page
Consulting Funnel · Consulting · Lead Generation

Consulting firm landing page

A professional service page presenting the firm, its value and a clear route to enquiry.

Preview of the completed STEM learning landing page
Education Funnel · STEM · Children's Education

STEM learning landing page

A family-focused landing page for a children's STEM and mental-growth learning offer.

Preview of the completed ClickFunnels 2.0 funnel
Sales Funnel · ClickFunnels 2.0 · Conversion Page

ClickFunnels 2.0 funnel

A completed ClickFunnels 2.0 page built to present an offer and move visitors toward action.

Preview of the completed ebook sales funnel
Product Funnel · Ebook · Digital Product

Ebook sales funnel

A focused digital-product funnel introducing an ebook, communicating its value and driving purchase intent.

Preview of the completed home consultation landing page
Consultation Funnel · Home Services · Call Booking

Home consultation landing page

A consultation-focused landing page structured to introduce the service and guide visitors toward booking.

Preview of the completed children's learning masterclass funnel
Masterclass Funnel · Children's Learning · Registration

Children's learning masterclass funnel

A masterclass registration funnel presenting the learning offer, its benefits and a clear sign-up path for parents and families.

Preview of the completed Consultation with Kelly landing page
Booking Funnel · Consultation · Personal Brand

Consultation with Kelly

A personal consultation landing page designed to build trust and move visitors toward scheduling a session.

Form submission workflow used to capture and route lead information
Reporting & Attribution · UTM Tracking · Data Quality

Lead-source attribution system

UTM capture and CRM field architecture designed to preserve useful marketing-source context.

Multi-step onboarding workflow configured in GoHighLevel
Workflow Automation · Zapier · Forms

Hiring & onboarding automation

A cross-platform workflow for survey intake, hiring steps, onboarding handoffs and reminders.

A completed sales funnel landing page
Funnels & Lead Capture · GoHighLevel · Responsive Build

GoHighLevel funnel replication

Recreated an existing funnel journey in GoHighLevel, including responsive structure and forms.

GoHighLevel automation screen reviewed during a CRM audit
CRM Audit · Audit · Optimisation

CRM & automation audit

An audit-focused engagement reviewing system issues and prioritised improvements.

Integration workflow connecting an external service to GoHighLevel
Integrations · Data Mapping · GoHighLevel

DAAS-to-GoHighLevel connection

An integration entry for documenting source data, mappings and confirmed workflow behavior.

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