Start with the real requirement.
A family-focused landing page for a children's STEM and mental-growth learning offer.
A practical look at the thinking, scope and implementation behind the final deliverable—without vanity metrics or inflated claims.
Each stage reduced ambiguity before the next layer was added, keeping the work clear, testable and maintainable.
A family-focused landing page for a children's STEM and mental-growth learning offer.
The work covered the complete education funnel experience—from information hierarchy and offer flow to the actions a visitor should take.
The page was assembled as one coherent journey, with responsive sections, deliberate calls to action and a visual hierarchy suited to Selected funnel build.
The final page was reviewed as a continuous visitor journey so that content, layout and calls to action remained clear from entry to conversion.