THE BRIEF
Start with the real requirement.
UTM capture and CRM field architecture designed to preserve useful marketing-source context.
CASE STUDY · Reporting & Attribution
How Lead-source attribution system was built.
A practical look at the thinking, scope and implementation behind the final deliverable—without vanity metrics or inflated claims.
CLIENTHard-money CRM
PROJECT TYPEReporting & Attribution
CORE FOCUSUTM Tracking · Data Quality
THE APPROACH
Four stages from requirement to reviewed delivery.
Each stage reduced ambiguity before the next layer was added, keeping the work clear, testable and maintainable.
THE SCOPE
Define the journey before building.
The work focused on the reporting & attribution structure, the data or decisions moving through it, and the handoffs needed to keep the process clear.
THE BUILD
Connect every element with purpose.
The system was configured around UTM Tracking, Data Quality, with attention given to workflow logic, ownership, exceptions and maintainability.
VALIDATION
Review the complete experience.
The final setup was reviewed against realistic scenarios, including the points where information, ownership or automation could fail.
EXPLORE THE RESULT